Rooted in science, designed for successful self-feeding.

Curved by design

Parenting is hard. Mealtime shouldn't be.

As nutrition scientists we know how important mealtime is. As parents, we also know how hard it can be. Our mission is to design products that make it easier to do both.

more mealtime ideas

"This spoon solves every problem my 18 month old was having while trying to use other utensils ... "

- Katie W.

2017 European Product Design Award - Silver Medal

"Best invention ever!!! My little niece can actually eat by herself now."

- Joen M.

"Top 40 baby product pick for 2017"

- Cat, Thrifty Littles

One of the "9 Coolest Products From The Country’s Largest Kids’ Expo"